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Multimodal Metaphor

Multimodal Metaphor

Charles J. Forceville, Eduardo Urios-Aparisi, Charles J. Forceville
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Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized.
Godina:
2009
Izdanje:
1
Izdavač:
Mouton de Gruyter
Jezik:
english
Strane:
470
ISBN 10:
3110215365
ISBN 13:
9783110215366
Serije:
Applications of Cognitive Linguistics
Fajl:
PDF, 5.11 MB
IPFS:
CID , CID Blake2b
english, 2009
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